It started with 'Why?'
Why do grow boxes still look the same as they did decades ago – black and boring?
Why don’t pots have removable bottoms, so you can easily push the plant out when replanting?
And why do so many “smart” growing solutions feel more like gadgets – with apps and flashing lights – and a price tag that quickly adds up?
Even soil, seeds, and nutrients are often sold in bulk, when all you want is to grow a little at home.
Those questions became the starting point for GrowInCube™.
Customize color + grow kit + accessories
2023
The vision takes shape
When the vision behind GrowInCube™ took shape in 2023, we realized that most grow boxes were manufactured in China, made from black molded plastic and designed for large-scale production.
Cheap to produce, relatively expensive for the end customer, limited in function, and with no real focus on design.
2024
Prototype and development
Over 18 months, we tested soil, light intensity and spectrum, nutrients, seed varieties, sowing depth, temperature, and different plants—everything required to achieve stable growth and reliable harvests over time.
The result is a solution that works in everyday life, without guesswork.
2025
Launch
GrowInCube™ is here—available through a digital interface. Each grow box is designed and manufactured in Sweden.
We launch a complete solution for simple and sustainable growing at home, where everything works together from the start.
Everything is included in our kits: the grow box, lighting, soil, nutrients, seeds, accessories, and clear instructions that make it easy to succeed.